The challenge: Create global voice and social media strategy

Worked with the agency Weapon 7 to define the brand’s digital marketing guidelines, working to define tone, design and areas to play for the high luxury brand. These guidelines were adopted globally within six months and continued to define the marketing direction of Grey Goose for years to come.

Lucy is an extremely bright, creative thinker who isn’t afraid to knock down walls to get a job done. Her attention to detail is remarkable, and has got me out of a bind more than once. A digital first thinker, and one I hope to work with again some day.
Grey Goose Global Marketing Lead

In short

Agency management, EMEA, Localisation, Luxury brands, Content strategy, Social strategy,