The challenge: Drive monetisation on Whittard’s social channels

In my role as Head of Digital at Bacardi, I was tasked with working with procurement to consolidate our agency offering. Reducing the number of agencies we worked with from five to one digital agency, who would be responsible for all content creation, SEO, digital strategy, support for on trade and off trade and future planning.

The results

Selection of new digital agency partner created efficiencies of £700,000.

As a person Lucy is as kind as she is knowledgable.

Her expertise extends across the whole span of digital marketing, from web build, to SEO, to media buying, to social media. She is a rare commodity in the world of digital marketing, as she processes robust web development intelligence, as well as design and communications acumen. Lucy is as effective assessing web build wireframes, as she is multi-million pounds online ad buying budgets. A real digital rennaisaance person, who I would recommend most highly to any agency, brand or organisation. She wears her authority lightly and makes things happen. And a good egg!

In short

Agency management, Procurement, Project management.