The challenge: Drive monetisation on Whittard’s social channels

To build greater awareness of the CIMA brand within organisations who could be employing CIMA management accountants. Create a content marketing campaign to inform people of their popular subscription-only magazine FM.

The idea

A content marketing campaign focusing on the feature in October issue of FM on water scarcity, written with emphasis on the business case of water scarcity to targetted at CEO/CFO and encouraging reading and sharing with an associated infographic and social content. In partnership with a tailored distribution plan to support each piece of content, using paid media (Twitter, LinkedIn), a paid content recommendation platform (Taboola) and influencer outreach (CIMA members/influencers) to help our content reach our target audience and secondary audience (membership).

The results

Page views: 26,724

 

In short

Lead Generation, Creative lead, Social, Paid media management, Content production.