The challenge: Create a content strategy for Just Retirement

Just Retirement were looking to outsource management of their social media content.  To build on their existing content marketing communications.  To work within their existing sign off process requiring all posts to be approved with Compliance and legal prior to scheduling.

I worked with Just Retirement to understand the audience through data analysis. Reviewed existing content assets and tone of voice guidelines and escalation documentation and fill in any gaps. Created content marketing assets for multiple channels, aimed at tapping into the leisure and culture of the target audience – hence the shameless Mick Jagger photo! Devised an interactive, test and learn approach where we will see where content works well, and make recommendations on increasing paid budget.

In short

Reviewed ways of working, established a more robust content marketing calendar, reviewed existing content assets, campaign activity, paid strategy, presented a revised content marketing plan.