Defining an editorial purpose, influencer and content strategy for Office Shoes.

For Office Shoes, I took a close look at what their competitors were doing well on social media. I examined different channels to understand where and how competitors were connecting with people and what Office Shoes could learn from this about their own audience.

My role also involved helping Office Shoes find the right influencers to work with. This wasn’t just about picking popular people; it was about understanding the current market conversations and finding influencers who truly fit with what Office Shoes stands for.

I helped Office Shoes define a clear direction for their online content. This meant deciding what kind of stories and topics they should talk about on social media to really stand out and connect with people on a personal level. I also put together a plan that outlined what to post day-to-day and how to react quickly to new trends or discussions.

Creating content was all about knowing what to post for big campaigns, everyday social media updates, and how to quickly respond to what’s happening in the world. This plan helped keep their social media interesting and relevant.

The strategy to get their content seen by more people included both free and paid methods, as well as working with influencers. This mixed approach was designed to increase visibility and boost sales.

Finally, I set up a way to keep track of how well the content was doing. This meant we could see what worked best and adjust our strategy to make sure every post helped grow the brand and connect with their audience.

In short

Creative Direction, Content Production, Influencer Marketing, Account Management, Creative Planning, Development of Creative Assets,