The Prudential RideLondon-Surrey 100 sportive held on July each year is part of the world’s greatest festival of cycling, where swathes of London are closed to traffic to allow all abilties to cycle in London without traffic worries.

The challenge: Lead generation campaign to the Ride London website via social channels.

I devised and delivered a content marketing campaign based on the theme of Cycling Heaven to encourage riders of all abilities to enter the ballot for the 2016 Prudential RideLondon-Surrey 100 sportive on 31 July, part of the world’s greatest festival of cycling.

The results

50,000 people were driven to the RideLondon website.

In short

Account management, creative planning, development of creative assets, development of short form moving imagery, creative production of approx 15-20 social posts, management of posting & community engagement, performance reporting.