I have worked with the charity Apps for Good for three years now. It is an initiative that encourages students to research, design and make digital products and take them to market. The children work in teams through a series of tasks designed to create imaginative mobile apps that will solve problems and make a difference to real life issues that directly affect themselves, their peers and their community.

The children collaborate to agree on the issues and the problems they wish to solve and work together to come up with a solution. I have helped the children on the marketing of their products via Skype. Have been on the judging panel and have invited finalists to my office in London to experience agency life and practice their final presentation.

 

I have acted as a mentor during the process, listening to the students’ digital marketing ideas and giving feedback and suggestions.  I’ve also been the judge for a number of years, celebrating the best and most creative app ideas.