The challenge: Deliver new IGD brand identity. Responsible for adherence to the tone of voice throughout the business.

The ultimate guardian of the IGD brandbook, covering both look and feel and tone of voice, across all customer touchpoints including websites.
Training all new IGD staff are trained to the level appropriate to their role regards brand identity, design of published material decks and adherence to the brand tone of voice.
Regular internal communication championing great content, best practice and learnings
Identifying and improving lapses in tone of voice through individual meetings with stakeholders.
Produce appropriate support materials throughout the year to reinforce learning. Regular internal communication championing great content, best practice and learnings: a weekly tone of voice email champions best practice and handy hints, 50+ brand hub emails responded to, 1000+ pieces of content reviewed, individual meetings with stakeholders to identify and improve lapses in tone of voice.
How to write for the web lunch and learns, brand hub website maintained and updated x4 a year. Internal comms page regularly updated to champion best practice. Proofreading and editing checklist created and shared.

The results

IGD has a consistent tone of voice 84% (up from 79% last year)
IGD has a unified look and feel 82% (up from 78% last year)
IGD has a modern and contemporary identity 77% (up from 73% last year)

In short