We hit targets  Each quarterly OKR has been met. Social media, newsletter engagement and TwG website interactions and engagement. The UK is amongst the most high performing across EMEA, with the most traffic and the most frequently met OKRs. 

Test and learn approach  Newsletter testing –  send date and time tests, subject line tests, vertical/audience tests. Content testing – length, use of creative assets vs. no creative assets. House Ads testing – run various pilots on our House Ads campaigns that vary from ad copy tests to creating entirely new campaigns targeting new keywords. HAT survey – on-site survey for Net Promoter Score and other questions related to what kind of content readers would be interested in.

Supported wider Google campaigns: We created content and social that highlighted and celebrated our core campaigns. TWG team lead the creation of the Search Excellence playbook and created content for Find what Matters, This is My YouTube and YouTube Works  

Commissioned research: Commissioned a quantitative survey throughout the Ads and Marketing industry with MTM, and Google Listening sessions being held at events throughout Q4.  

We grew loyalty: Significant improvement compared to 2017 and 2018 in our relevant coverage – ie core customers within the ads and marketing industry receiving our regular email updates.