Strategic Content Reduction for Impact: Embraced a ‘fewer, bigger, better’ approach to article creation, resulting in a more focused and impactful content strategy. This approach led to a 30% reduction in articles year-on-year, with a 50% engagement increase, ensuring each piece delivered maximum value and engagement. Thought leadership from prestigious customers like Vogue, LinkedIn, BT, and Vodafone exemplify the quality and scale of our content.

Visual Stories Initiative: Proud to be the first market outside the US to launch ‘Visual Stories’, a data led dynamic storytelling. Testament to our forward-thinking approach and commitment to embracing new formats that resonate with our audience.

Firestarters Video Series: Conceptualised and executed the ‘Firestarters’ video series, featuring long-form content with thought leaders and influencers. This series has been a flagship example of engaging content for the global team, combining insightful discussions with captivating storytelling.