Elevating Digital Insights: My 2022 Highlights with Think with Google

Think with Google: A Year of Groundbreaking Thought Leadership and Insightful Research

Overview:

In 2022, my role in guiding content marketing for the UK and Ireland with “Think with Google” led to pioneering achievements. This year was marked by a blend of innovative content strategies and insightful research initiatives.

Key Achievements:

Remarkable User Engagement Growth: Successfully led the platform to a 20% increase in users year-over-year, reflecting the growing relevance and appeal of our content.

Significant Increase in Page Views: Achieved a 60% increase in unique page views and a 51% increase in total page views, indicating a broader audience reach and deeper engagement.

Unprecedented User Engagement Levels: Witnessed a phenomenal 314.5% increase in engaged users, underscoring the compelling and engaging nature of our content.

Commissioning Large Scale Research: I commissioned research to understand marketers’ thought leadership needs. This research was pivotal in shaping our content strategies and ensuring they resonated deeply with our audience.

Privacy by Design Content Series: Working with IPSOS to create a large-scale EMEA-wide Privacy survey. The insights from this survey formed the foundation of our ‘Privacy by Design’ content series, aligning with the current trends and concerns in data privacy.

Reflections and Impact:

2022 was a year of strategic content innovation and insightful research at “Think with Google.” By focusing on in-depth understanding of marketers’ needs and the critical theme of privacy, we’ve not only enhanced the relevance of our content but also cemented Google’s position as a thought leader in the digital space.

In Summary:

The strides made in 2022 with “Think with Google” are indicative of our commitment to delivering content that informs, engages, and inspires. The growth in user metrics and the implementation of targeted research underscore our successful strategies in connecting with and educating our audience on pivotal topics like privacy and thought leadership.