The wonderful team at The Dum, supported by the wonderful Lindsey Weedon recently launched the “Ready. Set. Grow.” website on The Drum. Part of our wider ‘Responsible Marketing Hub’ partnership.

This report emphasises the importance of data and measurement in marketing. It highlights the shift towards privacy-preserving technologies and new regulations, alongside the rise of AI in marketing. The report stresses the need for marketers to establish durable measurement foundations and outlines essential steps for future-proofed advertising performance. It includes insights from industry experts like Adam Taylor, who notes that 2024 is pivotal for taking action to avoid negative consequences.

Explore the full report here.