Taking a moment to reflect, it’s been a fulfilling and transformative time filled with incredible opportunities, growth, and meaningful work with some brilliant people. Here’s a glimpse into what’s kept me inspired and energised:

🚀 Leading Global Strategies
Led a major content partnership for a custom AI business and devised a comprehensive global video strategy to elevate its presence.

📈 Driving Growth for a Content Agency
Designed and led customer acquisition strategies while crafting tailored content approaches for a standout agency.

🛍️ Strategic Content Creation
Created a funnel-led content strategy for the go-to-market launch of a major clothing brand, aligning storytelling with measurable outcomes.

🤖 Advancing AI for Good
Supported charities in better utilising AI to drive their missions forward, combining technology with purpose to create real impact.

🌟 A Welcome Return
Consulted with former colleagues at Google, overseeing the Think with Google content roadmap—a chance to revisit and shape meaningful projects in a familiar space.

✨ Mentorship on Both Sides
I’ve had the privilege of learning from extraordinary mentors while stepping into the role of mentor myself—an experience that has been deeply rewarding.

Through it all, my work has been driven by a commitment to helping others through creating useful, valuable content and making the complex clear. With a foundation built on years of experience with big brands and a hunger for new challenges, I’ve tried to embrace every opportunity to learn, connect, and create brilliant things.

In quieter moments, I’ve been soaking up knowledge—reading, listening, and diving into different perspectives. It’s been rewarding to bring value to others and I’ve found a renewed satisfaction in solving complex challenges and making a real difference. 

To everyone I’ve collaborated with, mentored, or learned from—thank you. Your support, trust, and inspiration mean the world.

Here’s to continuing the journey in 2025!